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Our Story

Swatch Buddies is part of New Venture Group, LLC, which is a family-owned and operated business founded by Dave and Missy Azen. We are motivated to create products that allow us all to most effectively use our time and money to enjoy our hobbies.


Our story started when I realized I needed to find an easier way to make smart fabric purchases during my shopping trips.

I liked the idea of shopping with swatches but thought they were far too much hassle. I wanted to just cut a swatch and stick it in my pocket, but that wasn’t working well for me.

Since it cost me time and money every time I made a purchasing mistake, it became a mission for me to find a hassle-free way to solve this problem. After a lot of trial and error, Dave and I finally came up with an innovative solution.

We knew it was a great idea because it was so quick and easy to both make a swatch card and use swatches while shopping.


For me it was all about translating a great idea into a simple low-cost product. After plenty of hard work we successfully developed, patented and produced a family of consumer do it-yourself swatch kits.

It’s been rewarding to see that our products meet the needs of many while achieving Missy’s original vision of creating a “hassle-free” swatch solution.

We are proud to say that our products are made in the USA and a portion of our product assembly is completed by clients of nonprofit organizations that provide training and work opportunities for individuals with special needs.

We expected that Swatch Buddies would appeal to quilters but we’ve also been pleased to see our products have applications in a number of other areas such as sewing, home décor, crafting, etc. We’d love to hear from you! Please share your stories, photos and feedback so we can continue to develop and improve our products to meet your needs.

Thank you for reading our story and happy swatching!

Dave and Missy